Ball State Entrepreneurship Center

Digital Marketing Graduate Assistant

• Led an initiative to increase the Center's visibility both on-campus and with stakeholders across the state/nation through social media campaigns and other multimedia efforts, helping to achieve Top 15 rankings by The Princeton Review.

• Directed a series of documentaries that followed 6 students over the course of their senior year in the program, from initial business proposal ideation to their "Shark Tank"-style final exam called E-Day, where they pitch their business to teams of "investors" composed of program alumni.

• Supervised teams of 3-5 undergraduate "creative specialists" who assisted with content creation and social media channel management, ensuring brand standards and consistency.

• Established and maintained an archive of all ENT creative assets and brand collateral