POLYWOOD

• Led end-to-end creative production for high-impact video campaigns supporting paid media, organic social, product launches, brand storytelling, and internal communications.

• Established and evolved the video quality standards across B2B, DTC, paid, owned, and social channels to ensure consistent brand voice.

• Partnered with marketing leadership to develop video strategies supporting campaigns generating approximately $11M in monthly revenue.

• Directed multidisciplinary crews of up to 12 creatives—including camera operators, talent, photographers, designers, and production staff—through pre-production, filming, and post-production.

• Designed scalable production workflows, editing templates, and creative processes that increased efficiency while improving production quality across multiple concurrent campaigns.

• Evaluated and introduced emerging production technologies and AI-powered video tools to improve creative output and production efficiency.

• Assisted in maintaining the schedule of three-person video production staff and monitoring the progress of tasks across multiple projects.